Mark of the Shadow
Story of the Brand
The Setting
The year is 2200. The world has become a sprawling dystopian cityscape cloaked in darkness - an era where mega-corporations have turned disc golf into a sterile, soulless commodity. Billboards are painted over or flickering with digital graffiti. The sport’s original spirit - freedom, community, innovation - has been corrupted, sold, and silenced.
The Resistance
A clandestine movement known as Project Black has emerged from the shadows. Comprised of rebels, misfits, and underground artisans, they operate in secret tunnels, abandoned urban ruins, and digital hideouts.
Their goal is simple: turn the tide. They steal, scavenge, and repurpose materials discarded by the system to craft limited-edition discs. Each disc is a symbol of rebellion - a rare artifact imbued with underground spirit.
The Future
In this universe, Project Black isn’t just a brand; it’s a movement. It’s a symbol of defiance - the lone bright spot shining in the shadows of a dark future.
Mission Statement
Project Black is a revolutionary movement within the dystopian future of disc golf - a universe where corporations have drained the soul from the sport. We are the insurgents, the resistance, standing for authentic expression, innovation, and community.
Our mission is to reclaim the game for the grassroots, creating limited-edition, scavenged, and recycled discs that embody the spirit of rebellion. We build a universe where the darkness of the future is illuminated by the bright, relentless voices of the people - attackers of the status quo, shaping the sport from the shadows into a movement that refuses to be silenced.